Academic motivation is a critical factor influencing student learning, engagement, achievement, and overall educational success. Motivated students demonstrate greater persistence, self-regulation, and academic performance compared to their less motivated peers. Understanding the factors that influence academic motivation is essential for educators, policymakers, and institutions seeking to improve student outcomes. This study investigates the psychological, social, familial, institutional, and technological factors affecting academic motivation among students in higher education. A mixed-method research design involving 700 undergraduate and postgraduate students from multiple universities was employed. Quantitative survey data and qualitative interviews were analyzed using descriptive statistics, correlation analysis, and thematic coding. Findings indicate that intrinsic motivation, teacher support, parental involvement, peer relationships, learning environment, self-efficacy, and technology-enhanced learning significantly influence academic motivation. Conversely, academic stress, financial difficulties, and lack of institutional support negatively impact motivation levels. The study proposes a multidimensional framework for enhancing student motivation and provides recommendations for educational institutions to foster engaging and supportive learning environments.