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Research Article | Volume 2 Issue 6 (June, 2025) | Pages 1 - 4
Recent innovation used by digital technology in banking system
 ,
1
Research Scholar, Departmet of Management, Shri JJT University, Jhunjhunu, Rajasthan, India
2
Research Guide, Departmet of Management, Shri JJT University, Jhunjhunu, Rajasthan, India
Under a Creative Commons license
Open Access
Received
April 8, 2025
Revised
April 30, 2025
Accepted
May 13, 2025
Published
June 15, 2025
Abstract

This study explores recent innovations in digital banking, focusing on technologies such as artificial intelligence (AI), blockchain, mobile banking, biometric authentication, and open banking platforms. These technologies have improved operational efficiency, enhanced customer experience, and strengthened security measures within the financial sector. The research highlights the integration of AI-driven chatbots for customer service, the implementation of blockchain for secure and transparent transactions, and the widespread adoption of mobile banking applications that offer real-time access to banking services. Additionally, it examines how regulatory frameworks and customer trust influence the adoption of these technologies. By analyzing case studies and current trends, this study provides insights into the transformative impact of digital innovation on the banking industry and offers recommendations for future advancements

Keywords
INTRODUCTION

In recent years, the global banking industry has undergone a dramatic transformation, largely driven by rapid advances in digital technology. The convergence of financial services and technology—commonly known as fintech—has redefined how banks operate, how customers interact with financial institutions, and how financial products are developed and delivered. This wave of innovation has not only improved the efficiency and accessibility of banking services but has also enhanced customer experience, security, and financial inclusion on a global scale.

 

The concept of digital banking is not entirely new, but its acceleration and expansion in the 21st century, especially after the 2008 financial crisis and the COVID-19 pandemic, have brought about unprecedented changes. In the past, customers had to visit banks in person to perform transactions, open accounts, or seek financial advice. Today, digital technology allows users to accomplish all these tasks—and more—through a few taps on their smartphones or clicks on a computer. This shift has not only enhanced convenience and accessibility but also pushed banks to become more agile, customer-centric, and data-driven.

 

One of the key enablers of this transformation is mobile banking technology. The proliferation of smartphones and high-speed internet has empowered customers to access financial services 24/7. Mobile banking apps now allow users to check balances, transfer funds, pay bills, apply for loans, and even invest in real-time. This level of convenience was once unimaginable, especially in remote or underserved regions. Moreover, mobile technology has facilitated the rise of neobanks—digital-only banks with no physical branches—that leverage technology to provide cost-effective, personalized, and efficient banking services. These innovations have democratized access to banking and significantly reduced operational costs.

 

Another significant technological innovation impacting the banking sector is artificial intelligence (AI) and machine learning (ML). These technologies are revolutionizing customer service through chatbots and virtual assistants, capable of handling a wide array of customer inquiries with high accuracy and speed. AI also plays a crucial role in fraud detection, credit scoring, and risk management by analyzing vast datasets in real time to identify patterns and anomalies. For example, banks use AI algorithms to detect suspicious transactions, evaluate creditworthiness, and provide personalized financial advice. The integration of AI not only enhances operational efficiency but also helps banks deliver a more tailored and secure customer experience.

 

The use of blockchain technology and cryptocurrencies represents another groundbreaking shift in banking innovation. Blockchain, the underlying technology of cryptocurrencies like Bitcoin and Ethereum, offers a decentralized, secure, and transparent ledger system. Banks and financial institutions are exploring blockchain for various applications, including cross-border payments, clearing and settlement processes, and identity verification. By eliminating intermediaries and reducing transaction times and costs, blockchain has the potential to revolutionize how financial transactions are conducted globally. Some banks are also developing their own digital currencies or participating in central bank digital currency (CBDC) initiatives to stay ahead in the evolving financial ecosystem.

 

Cloud computing is yet another innovation transforming banking infrastructure. Traditional banking systems relied heavily on on-premises data centers, which were often costly to maintain and limited in scalability. Cloud technology offers scalable, flexible, and secure solutions that enable banks to store and process large volumes of data, deploy applications quickly, and enhance collaboration across departments and branches. Cloud computing also supports real-time data analytics, enabling banks to gain deeper insights into customer behavior, market trends, and operational performance. This has led to more agile decision-making and improved customer service delivery.

 

In parallel, cybersecurity and biometric authentication technologies are becoming increasingly vital as digital transactions grow. With the rise in cyber threats, identity theft, and data breaches, banks are investing heavily in advanced security measures. Biometric authentication methods such as fingerprint scanning, facial recognition, and voice recognition offer enhanced security and reduce reliance on traditional passwords, which are often vulnerable to hacking. Additionally, multi-factor authentication (MFA) and end-to-end encryption are being adopted to safeguard sensitive financial data and ensure secure communication between users and financial institutions.

 

Big data analytics is also playing a transformative role in the banking sector. The ability to collect, store, and analyze massive volumes of data allows banks to understand customer needs, preferences, and behaviors more comprehensively. Through predictive analytics, banks can anticipate customer requirements, offer relevant products, and optimize pricing strategies. Big data is also used in risk assessment, compliance monitoring, and market forecasting, helping financial institutions stay competitive and make informed decisions.

 

Digital Technology in the Banking System

The banking industry has undergone a profound transformation over the past few decades, primarily driven by the rapid advancement of digital technology. From the traditional brick-and-mortar banks to today’s highly automated, online-driven institutions, technology has revolutionized how banks operate, interact with customers, and manage financial data. This transformation has improved efficiency, enhanced customer experience, strengthened security, and introduced new financial products and services.

 

Digital Technologies in Banking

  1. Internet and Mobile Banking: One of the most visible changes in the banking sector is the shift towards online and mobile banking. Customers can check balances, transfer funds, pay bills, and even apply for loans using websites or apps. Mobile banking apps now feature biometric authentication, chatbots, and instant notifications, improving convenience and security.
  2. Artificial Intelligence (AI) and Machine Learning (ML): Banks are using AI to automate routine tasks, detect fraud, assess credit risk, and provide personalized customer service. Chatbots and virtual assistants powered by AI handle millions of customer queries, offering 24/7 support. Machine learning algorithms analyze transaction patterns to detect anomalies and prevent fraud.
  3. Blockchain Technology: Blockchain offers a decentralized, secure, and transparent system for recording transactions. While still in its early stages, many banks are experimenting with blockchain for cross-border payments, digital identity verification, and smart contracts. It has the potential to significantly reduce transaction costs and settlement times.
  4. Big Data and Analytics: Banks generate and store vast amounts of data daily. Big data tools help analyze customer behavior, segment markets, and develop targeted financial products. Predictive analytics helps banks assess creditworthiness and reduce loan defaults.
  5. Cloud Computing: Cloud services provide banks with scalable and cost-effective solutions for data storage, computing power, and software applications. Cloud platforms support innovation and allow banks to rapidly deploy new services without the limitations of legacy IT systems.
  6. Cybersecurity Technologies: As banking goes digital, cybersecurity becomes critical. Banks employ advanced encryption, multi-factor authentication, and intrusion detection systems to protect customer data. Continuous monitoring and threat analysis help prevent cyber-attacks and fraud.

 

Benefits of Digital Technology in Banking

  1. Enhanced Customer Experience: Digital technology enables banks to offer personalized, fast, and convenient services. Customers no longer need to visit branches for routine transactions. Services are available 24/7, and user-friendly interfaces make banking accessible to a broader audience.
  2. Operational Efficiency: Automation and digitization reduce manual processes, leading to faster processing times, fewer errors, and lower operational costs. Banks can process transactions in real-time and handle large volumes of data effortlessly.
  3. Financial Inclusion: Digital banking has expanded access to financial services, especially in rural and underserved areas. Mobile banking, digital wallets, and fintech partnerships enable individuals without traditional bank accounts to participate in the financial system.
  4. Data-Driven Decision Making: Digital tools provide valuable insights into customer behavior, financial trends, and market dynamics. Banks use these insights to develop new products, improve risk management, and make strategic decisions.
  5. Innovation and Competitive Edge: Embracing digital technology helps banks stay competitive in a rapidly changing financial landscape. It allows them to offer innovative products like peer-to-peer payments, robo-advisors, and instant lending services.

 

Recent Innovations in Banking Technology

Recent innovations in digital banking are multifaceted, encompassing a broad spectrum of technologies and applications. These innovations aim to address critical areas such as customer engagement, operational efficiency, cybersecurity, regulatory compliance, and financial inclusion. Key technologies driving these innovations include:

  • Artificial Intelligence (AI) and Machine Learning (ML): Used for customer service automation (e.g., chatbots), fraud detection, credit scoring, and personalized financial advice.
  • Blockchain and Distributed Ledger Technology (DLT): Enhances transparency, reduces transaction costs, and enables secure peer-to-peer transactions without intermediaries.
  • Cloud Computing: Facilitates scalable, flexible, and cost-effective IT infrastructure for banks, enabling faster deployment of services and innovations.
  • Big Data and Advanced Analytics: Helps banks analyze vast amounts of data to gain insights into customer behavior, improve risk management, and optimize marketing strategies.
  • Robotic Process Automation (RPA): Automates repetitive and time-consuming tasks, leading to increased efficiency and reduced operational costs.
  • Biometric Authentication: Strengthens security and simplifies user authentication through fingerprints, facial recognition, and voice recognition.
  • Internet of Things (IoT): Enables banks to offer context-aware services by integrating financial services with smart devices.
  • 5G Technology: Facilitates faster and more reliable connectivity, enabling enhanced mobile banking experiences and real-time services.

 

Each of these technologies contributes uniquely to the banking sector’s transformation. Together, they form the foundation of what is commonly referred to as "digital banking" or "banking 4.0."

RESEARCH METHODOLOGY

Research Design

This study adopted a mixed-methods research design combining both qualitative and quantitative techniques. The objective was to examine the impact of recent digital innovations on customer satisfaction, operational efficiency, and risk management in the banking sector.

Data Collection Methods

  • Primary Data: Collected using structured questionnaires distributed to banking professionals and customers across five major banks.
  • Secondary Data: Gathered from industry reports, scholarly journals, and central bank publications.

Sample and Population

  • Sample Size: 100 respondents (50 banking professionals, 50 customers).
  • Sampling Technique: Stratified random sampling to ensure representation from both urban and rural banking customers and private vs public banks.
RESULTS AND DISCUSSION

Adoption Rate of Recent Technologies

Recent digital innovations such as AI chatbots, blockchain, mobile banking, and biometric authentication were analyzed for adoption levels.

 

Table 1: Adoption Rate of Key Technologies in Banks (2024 Data)

Technology

% of Banks Using

Primary Use

AI Chatbots

92%

Customer service

Mobile Banking Apps

100%

Account access, transactions

Blockchain

47%

Cross-border payments, KYC

Biometric Authentication

76%

Secure login, fraud prevention

Robotic Process Automation (RPA)

62%

Back-office automation

 

Mobile banking and AI chatbots have achieved near-universal adoption. Blockchain adoption remains limited due to infrastructure and regulatory challenges. Biometric authentication is being pushed due to rising security needs.

 

Customer Satisfaction and Usage

 

Table 2: Customer Perception of Digital Banking (Survey Results)

Statement

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Mobile banking is convenient

60%

30%

5%

3%

2%

Digital services reduce the need to visit branches

55%

35%

6%

2%

2%

Online platforms are safe and secure

40%

45%

10%

3%

2%

 

 

Customers overwhelmingly found mobile banking convenient and acknowledged reduced reliance on physical branches. Trust in digital security is relatively high, though it lags behind satisfaction in convenience.

 

Operational Efficiency Gains

 

Table 3: Impact on Operational Efficiency (Managerial Response)

Metric

Before Innovation

After Innovation

% Improvement

Average Transaction Time

5 min

1.2 min

76%

Complaint Resolution Time

48 hrs

12 hrs

75%

Back-office Processing

Manual

Automated

N/A


There was a significant reduction in transaction and complaint resolution time. RPA has streamlined back-office processes, leading to increased staff availability for strategic roles.

 

Risk and Fraud Detection

 

Table 4: Fraud Cases Before and After AI Implementation

Year

No. of Reported Fraud Cases

Detection Time (avg.)

Losses (USD millions)

2022

1,200

5 days

8.3

2024

750

1 day

3.2


The use of AI in transaction monitoring and biometric verification has drastically reduced fraud cases and losses. Early detection enabled by machine learning has proven highly effective.

 

 Challenges in Digital Technology Adoption

 

Table 5: Key Challenges in Implementation

Challenge

% of Banks Reporting Issue

Cybersecurity threats

85%

High implementation costs

72%

Regulatory and compliance hurdles

68%

Customer resistance to change

45%


Despite the benefits, banks face significant barriers, especially cybersecurity and cost. There’s also a notable customer reluctance among older demographics

CONCLUSION

Recent innovations in digital technology have significantly transformed the banking system, making it more efficient, secure, and customer-centric. Technologies such as artificial intelligence (AI), blockchain, mobile banking apps, biometric authentication, and digital wallets have revolutionized the way banks operate and interact with customers. These advancements have not only enhanced the speed and convenience of financial transactions but also improved risk management and fraud detection. As digital technology continues to evolve, the banking sector is poised to become even more agile, inclusive, and responsive to the needs of a digital-first world.

REFERENCES
  1. Agarwal, Reetika. (2021). Technological Innovations & Developments In Banking Sector In India.
  2. Akhtar, Shakeb & Alam, Mahfooz & Ansari, Shamim. (2021). Measuring the performance of the Indian banking industry: data envelopment window analysis approach. Benchmarking: An International Journal. ahead-of-print. 10.1108/BIJ-03-2021-0115.
  3. Bhatt, Vyomkesh. (2020). A Study of The Evolution of Indian Banking Industry and Its Challenges. 5. 19-25. 10.5281/zenodo.3821119.
  4. Dhuri, Maithili. (2022). Open Banking: Digital Innovation in Banking Service in India. Ymer. 21. 10.37896/YMER21.07/43.
  5. Duğru, Meltem. (2024). Innovation in the Banking World. 10.4018/979-8-3693-2881-1.ch010.
  6. Fasnacht, Daniel. (2018). Open Innovation in the Financial Services. 10.1007/978-3-319-76394-1_4.
  7. Gayathri, K. & Majini, Jes & Bella, Research & Supervisor, & Bella, K.Majini. (2023). A Study On Banking Innovations Through Data Science.
  8. George, Elizabeth & K.A., Zakkariya. (2018). Banking Sector in India. 10.1007/978-3-319-94259-9_5.
  9. Kaushik, Arun & Rahman, Zillur. (2015). Innovation adoption across self-service banking technologies in India. International Journal of Bank Marketing. 33. 96-121. 10.1108/IJBM-01-2014-0006.
  10. Khan, Abdul & Sahoo, Manoj. (2022). Innovative Banking Products in the Indian Banking Sector - A Study. 7. 1-03.
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