One of the most innovative tools for promoting businesses is digital marketing. Their widespread use and deep penetration into human civilization can be attributed to the readily available internet and reasonably priced smart phones. The COVID-19 pandemic has also accelerated the field's growth. Nonetheless, there is still a very low level of public knowledge of digital marketing options and their ability to offer new business opportunities and better promote already-existing ones. The goal of the current study is to comprehend how digital marketing encourages people to start their own businesses. The basic data gathered from India's Hyderabad (TG) region served as the study's foundation. The survey is conducted by gathering responses from around 451 local business owners in order to comprehend their attitudes towards and usage patterns of digital marketing. A conclusion is reached after determining the number of entrepreneurs who succeeded with the aid of digital marketing.