This research paper explores the influence of digital marketing on consumer behavior in the urban area of Hyderabad. With the increasing penetration of smartphones and internet access in urban areas, digital marketing has become a crucial tool for businesses to reach a broader audience. The study examines how digital marketing strategies, such as social media advertising, email campaigns, and online promotions, impact consumer decision-making and purchasing patterns in Hyderabad. Through a combination of surveys and interviews with local consumers, the research identifies key factors driving digital engagement and how these factors differ from urban counter parts. The findings reveal that digital marketing has significantly altered traditional consumer behavior in Hyderabad, with increased awareness and adoption of online shopping and brand loyalty.

Inflation, as perceived by individuals and households, often influences economic decisions, particularly concerning spending priorities on essential versus nonessential items. Inflation is not just an economic phenomenon but also a psychological one, deeply influencing consumer confidence and spending behaviour. Hyderabad, a dynamic urban centre in India, serves as the geographical focus due to its diverse demographic profile and economic activity. By examining inflation perceptions in this context, the study aims to uncover patterns in consumer behaviour that reflect both economic realities and psychological responses to perceived price changes. The study also aims to identify variations in inflation perception across different socioeconomic strata within Hyderabad.The study investigates the perceptions of inflation among households in Hyderabad, India, and analyses how these perceptions influence budget allocation between essentials (such as food and utilities) and nonessentials (including entertainment and luxury items). Understanding these dynamics is crucial for comprehending consumer behaviour in response to economic conditions. To achieve the objectives, a mixed methods approach was employed. Surveys were conducted among a diverse sample of households across Hyderabad to assess their perceptions of the current inflation rate and the frequency of price changes in everyday goods. Additionally, respondents were asked about their level of concern regarding the impact of inflation on their household budgets. The study highlights the need for targeted economic policies and business strategies that address varying perceptions of inflation across different demographic groups. Understanding these dynamics provides valuable insights for policymakers and businesses aiming to enhance economic stability and consumer welfare in urban India. The findings offer a deeper comprehension of how perceived inflation influences household budget allocation and consumer behaviour in a rapidly evolving economic environment. The analysis reveals significant insights into how different demographic factorssuch as age, income, and education level—affect inflation perceptions and budget allocation. Higher-income households and those with higher education levels tend to notice price changes more frequently and exhibit different spending patterns compared to lower-income and less-educated households. The study finds that increased concern about inflation and higher perceived inflation rates correlate with adjustments in spending behaviour, particularly in the prioritization of essentials over nonessentials.

Examining the causes of cryptocurrency's ascent in India and outlining the potential benefits and drawbacks of its adoption for the national economy are the goals of this study. Design, method, and strategy: Descriptive study is being done to describe the impact of cryptocurrencies on the Indian economy. Seven hundred Indian customers were surveyed to get the fundamental data, which includes opinions, attitudes, and bitcoin use. 
The survey is performed online using a web-based platform and is distributed via social media and email. Results: Cryptocurrencies can assist the unbanked become financially integrated, provide a new avenue for investment, and reduce transaction costs for cross-border transactions. It can also promote India's technology developments and attract foreign investment in the country's economy. However, there are concerns regarding the use of cryptocurrencies for illicit purposes, such as money laundering and terrorism financing. Originality: The impact of cryptocurrencies on the Indian economy is still unknown. It presents both opportunities and difficulties, but a cautious and balanced approach is needed to harness the potential benefits and minimise the risks. However, more empirical study is needed in the future to determine the actual benefits that bitcoin investors are experiencing. 

An effort to make businesses more conscious of the effects their actions have on the environment, other people, and even their own stakeholders. Corporate social responsibility (CSR) is a business strategy that promotes sustainable growth for the benefit of all stakeholders while addressing financial, social, environmental, and economic challenges. There are numerous scenarios in which this phrase can be employed. Every nation and company have a completely different understanding and application of it. Furthermore, the idea of corporate social responsibility, or CSR, is quite wide-ranging and covers a number of subjects, including as working conditions, environmental impacts, corporate governance, human rights, and health and safety.  CSR aims to promote changes in the direction of sustainability. It might be challenging to keep on the cutting edge of every CSR development, even while some businesses may have remarkable success with their own CSR activities. In light of this, the given example demonstrates excellent practices in environmental sustainability, a critical component of corporate social responsibility. A number of obstacles and challenges must be overcome for CSR to be implemented successfully. The problems and difficulties that arise while putting CSR into practice will be discussed in this essay, along with the solutions that have been found.